Shift4
Introduction
Shift4, a leader in secure payment processing solutions, specializes in point-to-point encryption, tokenization, EMV technology, and point-of-sale (POS) systems. The company sought to enhance its digital ecosystem and operational efficiency to better serve merchants with gift card programs, CRM tools, and POS integrations. Shift4 aimed to:
Develop a unified platform to streamline gift card management, CRM, and POS functionalities for merchants.
Expand its digital presence to attract new clients across diverse industries globally.
Create a secure, user-friendly interface that reinforces its reputation for cutting-edge payment technology.
Challenge
Shift4 faced several operational and digital hurdles:
Fragmented Systems: Disconnected gift card, CRM, and POS systems caused an 18% error rate in transaction processing and delayed reporting.
Outdated Website: The existing website suffered a 45% bounce rate due to poor navigation and a lack of mobile optimization.
Limited Global Penetration: International clients contributed only 7% of revenue due to insufficient multilingual support and weak SEO performance.
High Maintenance Costs: Legacy systems consumed 40% of the IT budget, limiting investment in innovation and marketing.
Shift4 needed a scalable, engaging, and cost-effective solution to transform their platform and achieve their vision.
Solutions
ElevenX leveraged its expertise in Odoo integration and custom software development to deliver a tailored solution for Shift4:
1. Unified Operations with Odoo:
Implemented a customized Odoo ERP system to integrate gift card management, CRM, and POS functionalities, reducing transaction errors to under 2%.
Connected Odoo with PostgreSQL for real-time data synchronization, enabling accurate reporting and streamlined merchant operations.
2. Modern Digital Platform:
Redesigned the website using HTML5, Tailwind CSS, and JavaScript, creating a sleek, mobile-optimized interface that lowered bounce rates to 9%.
Incorporated case studies and interactive demos to showcase Shift4’s secure payment solutions and industry expertise.
3. Global Reach and SEO:
Added multi-language support (English, French, Spanish, and Mandarin) to target key international markets.
Applied advanced SEO techniques, increasing organic traffic by 270% and boosting international revenue to 22% of total sales.
Integrated Google Analytics and advanced CRM tools to track user behavior and optimize client acquisition strategies.
4. Iterative Development:
Delivered the platform in 10 months with a 97% on-time delivery rate.
Conducted monthly feedback sessions with Shift4’s team and merchant clients to refine features based on real-world usage.
Result
Shift4 is a leading provider of secure payment processing solutions, specializing in point-to-point encryption (P2PE), tokenization, EMV technology, and point-of-sale (POS) systems. Their platform, DOLLARS ON THE NET®, is the world’s largest independent payment gateway, integrating with over 350 POS/PMS systems and nearly every bank and processor in North America
Conclusion:
Shift4’s success story highlights ElevenX’s ability to deliver innovative, secure, and scalable solutions for complex industries. By leveraging Odoo integration, modern web technologies, and robust cloud infrastructure, ElevenX:
Unified Shift4’s gift card, CRM, and POS operations for seamless merchant experiences.
Expanded Shift4’s global footprint in the payment processing market.
Delivered a cost-efficient, high-performance platform that reinforces Shift4’s leadership in secure payment solutions.
The new platform revolutionized Shift4’s operational efficiency and digital presence:
Operational Precision: Odoo integration reduced transaction errors by 90% and accelerated reporting by 50%.
Website Growth: Traffic increased by 320%, with 2.2 million+ monthly page views and a 17% conversion rate.
Client Satisfaction: User satisfaction surged by 60%, with 96% of merchants praising the platform’s security and ease of use.
Global Expansion: International revenue grew by 400%, contributing 22% of total sales.