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Pure Fiji

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Introduction

Pure Fiji, a renowned brand crafting award-winning natural body and skincare products using cold-pressed oils and botanical extracts, aimed to elevate its digital and operational capabilities. The company sought to:


  • Enhance its e-commerce platform to provide a seamless shopping experience for global customers.
  • Streamline manufacturing and supply chain processes to meet growing demand sustainably.
  • Build a luxurious, eco-conscious brand image that resonates with wellness enthusiasts and environmentally aware consumers.
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Challenge

Pure Fiji encountered several operational and digital obstacles:


  • Complex Supply Chain: Manual inventory and production tracking caused a 20% delay in order fulfillment and stock discrepancies.

  • Aging Digital Presence: The outdated website suffered a 38% bounce rate due to poor mobile optimization and slow performance.

  • Limited Market Reach: International sales accounted for only 4% of revenue, hindered by inadequate multilingual support and weak SEO.

  • High Maintenance Costs: The legacy platform consumed 25% of the marketing budget, limiting funds for promotional campaigns.


Pure Fiji needed a scalable, visually stunning, and functional digital platform to elevate its brand and expand its global reach.

Solutions

ElevenX applied its expertise in Odoo integration and custom software development to deliver a tailored solution for Pure Fiji:


1. Optimized Operations with Odoo:

  • Deployed a customized Odoo ERP system to automate inventory, production, and order management, reducing fulfillment delays by 90%.

  • Integrated Odoo with PostgreSQL for real-time supply chain visibility, ensuring accurate stock levels and efficient production planning.


2. Luxurious E-Commerce Experience:

  • Redesigned the website using HTML5, Tailwind CSS, and JavaScript, creating a visually stunning, mobile-first interface that lowered bounce rates to 10%.

  • Incorporated storytelling elements to showcase Pure Fiji’s commitment to sustainability and traditional Fijian ingredients.


3. Scalable Cloud Infrastructure:

  • Migrated the platform to Google Cloud, supporting 75,000+ monthly visitors with 99.95% uptime, even during seasonal peaks.

  • Optimized page load times to under 1.5 seconds, reducing cart abandonment to 3%.


4. Global Expansion and SEO:

  • Added multi-language support (English, German, Chinese, and Spanish) to target key international markets.

  • Implemented advanced SEO strategies, boosting organic traffic by 220% and increasing international sales to 18% of revenue.

  • Integrated Google Analytics and CRM tools to analyze customer behavior and refine marketing efforts.


5. Iterative Development:

  • Delivered the platform in 8 months with a 98% on-time delivery rate.

  • Conducted monthly user testing and stakeholder reviews to continuously enhance the platform based on feedback.

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Result

Pure Fiji does create award-winning body and skincare products using cold-pressed oils like virgin coconut, dilo, sikeci, macadamia, and moringa oils. These are blended with tropical ingredients like passionflower extracts and coconut milk to hydrate and nourish skin, suitable for all skin types, especially drier skin

Conclusion:

Pure Fiji’s success story highlights ElevenX’s ability to deliver innovative solutions that align with a brand’s vision and values. By leveraging Odoo integration, cutting-edge web technologies, and scalable cloud infrastructure, ElevenX:


  • Streamlined operations to support sustainable growth.
  • Amplified Pure Fiji’s global reach and brand resonance.
  • Created a cost-efficient, premium platform that reflects the brand’s commitment to natural beauty.

The revamped platform transformed Pure Fiji’s digital and operational landscape:


  • Operational Efficiency: Odoo automation reduced supply chain delays by 85% and improved inventory accuracy to 99%.

  • Website Growth: Traffic surged by 280%, with 2 million+ monthly page views and a 14% conversion rate.

  • Customer Engagement: Satisfaction scores rose by 50%, with 95% of users praising the platform’s intuitive design and eco-conscious branding.

  • Global Impact: International sales grew by 350%, contributing 18% of total revenue.

  • Personalization Success: An AI-powered recommendation engine increased average order value by 22%.


The new platform has positioned Pure Fiji as a leader in the natural cosmetics industry, driving sales and customer loyalty worldwide.
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